Editorial: What’s that, friend?!

2010.04.13

This post is tardy. I have had a great yet stressful week working back at GameStop (though it was EB Games when I left it four years ago). I left to work for Nintendo as a retail rep – nothing fancy.

Five years ago, the Gamecube was trying to close the gap between third and second place, the DS was scoffed at as Nintendo’s “third pillar” next to the Gameboy Advance – a platform that dominated the handheld market. I remember interviewing with my then soon-to-be bosses and feeling like I had a grasp as to what Nintendo was trying to do and where they were trying to go. I wanted to be a part of that; to feel like I made a difference.

I remember the DS taking off, and the release of the lite. The Nintendo DS was no longer a third pillar, but more like the main hull (ships have pillars, right? Sweet!), the Gamecube was on its way to the ER, and Nintendo announced the Revolution. Motion controls and Virtual Consoles would excite me to no end for about a year, then I was driving home one day, listening to voice mail, and my boss’s boss’s boss told everyone that a revolution had been widdled down to a Wii.

About two years ago – roughly a year after the Wii had launched – I had no idea what was going on with Nintendo and I worked for them. Nothing they could possibly ever do would surprise me again because I just kind of learned to smile and nod things off like I should have expected precisely this from them. My last few months with the company, I talked with my stores more about competitors because I felt like the company I was there to represent was not representing me. It was awful.

I have not played my Wii for a number of months. I turned it on to download Super Mario Bros. for free because I got an email saying I could, but I haven’t played it at all. I do not play DS games ever, though I have some favorites on the system (why hello there, Picross!). I would trade up to a DSi, but what the crap about the 3DS(?!), I may as well wait, right?

I do not want to hear anyone complain about the Dreamcasts death at such a young age, nor Squeeeeeenix, but is there a company that you felt in tune with ever that you now feel as though they have turned their backs on you? I realize that they are a company and all that matters is the bottom line, but let us talk about being left behind while they went after a dollar instead of your heart.